Working Out at Home Puts Wealth in Your Pocket
/We are three weeks into 2021, and I hope that you are finding ways to take care of yourself amidst a crazy start to the year. In the U.S., we officially have a new Biden-Harris administration. I don’t know about you, but I feel that a BIG weight has been lifted off my shoulders. YES! The emotional roller coaster, uncertainty of the future, or mental anguish has plagued even the most ardent optimist, including me.
New administration or not, you have things to do in your daily life, and we can’t depend on any administration to save us. Recall that this is the Year of Renewal, and it’s all about resetting so you can build the wealth you so desire. It’s a daily act!
As I say in my upcoming book, A Wealthy Girl: 7 Steps to Prosperity, Peace, and Personal Power, financial prosperity is not the only way to be wealthy. In fact, you can check out a full feature excerpt of my upcoming book on Mater Mea’s blog last week (Trust me, you won’t want to miss this sneak peek on redefining wealth!).
You can also have non-financial prosperity, which I call intangible wealth throughout the entire book. Enjoying your wealth comes with being healthy. It’s hard to enjoy anything if you are physically unwell. If the COVID-19 taught us anything, it’s that our physical well-being is extremely important, and truly a matter of life and death!
I’m sure you or someone in your circle has a health goal for 2021, and this can take the form of healthy eating, exercise, or weight loss. Being healthy can also involve spiritual, emotional, or mental health.
I want to focus on the physical well-being side of the house, and what this means for your personal health as well as investment and entrepreneurship opportunities. With COVID-19, I’ve been getting exercise by walking outside, which has proven to be more difficult when it’s below 30 degrees here in Chicago. My husband has turned our basement into a workout studio - our new treadmill comes in two weeks. In the Wall Street Journal’s “Home Sweet Home” article, there are a few stats on working out that are important for a variety of reasons:
A TD survey found that 59% of Americans don’t plan to renew their gym memberships after the pandemic. I can personally attest here. My last gym payment was February 2020.
“76% of Americans said they’ve tried working out from home, according to a survey by the New Consumer and Coefficient Capital - and 66% prefer it to the gym.
In 2020, fitness-class-booking service Mindbody reported that 85% of consumers were using livestream classes weekly versus 7% in 2019.”
The above market-dislocating trends suggest to me that we have already fundamentally changed the workout-gym-health market. So, I leave you with these important questions:
What will you do to ensure that you stay physically healthy in the new environment?
What public market investments should you consider to take advantage of the above trends -- buying and holding, or selling? Peloton’s stock (Ticker: PTON), for example, continues to climb steadily. On the other hand, stocks like Planet Fitness (Ticker: PLNT) are up and down.
Are you considering starting a business, or supporting others, who are taking seizing the chance to provide a market solution in the health space?
I want you to be mindful of the changing working out and health trends. I spoke a few weeks ago about the changes in the food and on-demand services in my new year’s video, and so you should notice a theme -- change is here!
